Pink, Red and Purple: 8 Color Palettes to Build Your Brand On
Your color palette is doing more work than you probably give it credit for. It's what makes your website, your social feed, and your OF profile feel like the same person made all three — and it's the difference between text someone actually reads and text they squint at for a second before scrolling past.
Most people pick brand colors by eye: a pink they like, a background that "looks fine," and they call it done. The problem shows up later — light gray text on a slightly-less-light background that's technically visible but genuinely hard to read, especially for anyone with low vision or on a washed-out phone screen outdoors. That's not a taste problem, it's a contrast problem, and it's measurable.
A palette tool that checks its own work
We built the Color Palette Library to skip the guessing. It's eight palettes leaning into pink, red, and purple — the tones most of our clients already gravitate toward — and every single one is built around a light color and a dark color specifically chosen to work as a text/background pair.
Here's the part that matters: the contrast ratio you see under each palette isn't a guess or a vibe. It's calculated live, in your browser, using the actual WCAG relative-luminance formula — the same standard accessibility audits use. Every palette in the library comes out between 14.7:1 and 17.2:1, which clears the AAA bar (7:1) by a wide margin. You're not taking our word for it; the tool shows its math.
How to actually use one
- Light + dark pair: use these for your main text and background. That's the pairing the contrast ratio is checking.
- The three middle tones: treat these as accents — buttons, links, badges, highlights. They're picked to sit comfortably between the light and dark ends, so nothing clashes.
- One palette, every platform: use the same hex codes on your website, your Canva templates, and your social graphics. That repetition is what makes a brand feel intentional instead of improvised.
Open any palette, click a swatch to copy its hex code, or grab the whole set at once with "Copy all." No sign-up, nothing saved anywhere — it's just there when you need it.